Procter Gamble Hires Wanda Sykes For Gain Detergent Campaign
Cue the protests. Another mainstream company has hired an openly gay celebrity as a spokesperson.
Procter Gamble announced Monday that comedian and actress Wanda Sykes ("The New Adventures of Old Christine") has become its "Gain Scent Matchmaker" to promote Gain detergents. The interactive YouTube spot features Sykes helping visitors to choose their scent among such options as Apple Mango Tango, Icy Fresh Fizz and Butterfly Kiss. Sykes was already doing voiceover work for Gain.
"Gain understands, like me, that it’s all about finding the things that make us happy, like scent, and having a little fun," Sykes said in a press release.
Sykes, who came out as a lesbian in 2008 and whose wife gave birth to twins in 2009, is the latest high profile gay pitchwoman to back a mainstream company.
JCPenney hired Ellen DeGeneres early this year, sparking calls for a boycott from the
discount ray bans conservative One Million Moms. The company then followed with ads featuring catalog photos of same sex couples for its Mother’s Day and Father’s Day catalogues.
The development came amid a spike in gay themed advertising. Gap, Ray Ban and Urban Outfitters were among the companies to launch provocative campaigns around the same time in the spring. Oreo last week posted a picture of a rainbow colored cookie on its Facebook page.
P has been known as an LGBT friendly outfit for a while. In 2004, Procter and Gamble opposed a statute that would deny gays and lesbians from special civil rights protection in the company’s headquarters city of Cincinnati. The American Family Association called for a boycott of some P products and collected nearly 365,000 signatures of protest.
Lately, P has struggled, deploying cost cutting measures aimed to save $10 billion by 2016. It recently announced that it anticipated losing 1 to 2 percent in revenue in the fourth quarter, as opposed to earlier forecasts of gaining 1 to 2 percent.
See a slideshow of 25 brands and products that have supported LGBT rights:
The staple of American domesticity is part of the General Mills family of products, which has been boycotted by the National Organization for Marriage for opposing the Minnesota Marriage Amendment. What better way to celebrate the stand against intolerance than Betty Crocker’s Rainbow Chip cake?
Correction on July 24 at 1:35pm ET: The original version of this slideshow misidentified the name of the Minnesota Marriage Amendment. It has been corrected on this slide and several others throughout the slideshow.
In 1992, Levi’s found itself at odds with the Boy Scout’s ‘Three Gs’ principle that had guided the Scouts’ membership model for more than 80 years that everyone is welcome, provided they are not gay, godless, or a girl. San Francisco based Levi’s pulled its Boy Scout funding, due to the group’s exclusion. In response, Republican Dana Rohrabacher encouraged a ‘grassroots’ counter boycott of Levi Strauss and his Texan colleage, Tom DeLay, was even more extreme in his reaction: "When Texans find out that the Levi’s they have on go toward attacks on the Boy Scouts of America. they’ll take off those Levi’s and burn them in the streets."
In 2005, Microsoft came under fire from anti LGBT activists, including evangelical preacher Ken Hutcherson, for its support of a bill in that would outlaw discrimination against homosexuals at work in the state of Washington. In response, Microsoft withdrew its support of the bill, prompting outrage from gay and liberal activists and criticism from its staff and other big businesses. In response, Bill Gates backtracked again and admitted that he was surprised by the vehemence of the reaction. When the bill was defeated by a single vote, Microsoft’s liberal critics blamed its withdrawal of support for the loss.
A May 2012
replica ray bans post on the American Family Association web site proclaims, "AFA is promoting a boycott of Home Depot until it agrees to remain neutral in the homosexual culture war. The total number of people who have signed the Home Depot boycott pledge is 719,037." The pledge condemns Home Depot for giving "financial and corporate support to open displays of
discount ray bans homosexual activism," because this helps expose "small children to lascivious displays of sexual conduct by homosexuals and cross dressers." In response to the pledge, which was delivered at Home Depot’s annual shareholder meeting, Chairman Blake responded, "We are, and will remain, committed to a culture that fosters an inclusive environment for our associates, our customers and communities in which we exist."
Diapers are essential to fulfilling the straight family making dream, which make them an odd target of a ‘pro family’ boycott. However, in 2004, Proctor and Gamble angered conservatives by opposing an anti gay rights statute that would exempt gays and lesbians from special civil rights protection in its hometown of Cincinnati. In response, the American Family Association issued a boycott of some of P most popular products, including Pampers Diapers, and gathered petition signatures from almost 365,000 families, urging Procter Gamble to change its policy.
In May 2012, Target announced that 100% of the purchase price of any of its Pride merchandise would be donated to the pro LGBT Family Equality Council. The American Family Association lamented that "Target is joining President Obama in ramming same sex marriage down the throats of the American people" and urged members to contact Target Chairman Gregg Steinhafel, to "let him know that a majority of Americans oppose same sex marriage and are able to use their pocketbooks to voice their opposition to companies that support it."
It should be noted that Target has also
fake ray bans come under fire from gay advocates. In 2011, Lady Gaga nixed a deal with Target for an exclusive special edition of her "Born This Way" album after it was revealed that the brand had donated to MN Forward, a group that was backing Tom Emmer’s gubernatorial bid in Minnesota. Emmer was known for being especially conservative and not supporting equal rights for LGBT citizens. Penney also came under fire in June 2012 when its catalog featured two men on the floor playing and hugging their two children at home indicating, according to the American Family Association, that the company made a "departure from its moorings to God’s Word and Mr. Penney’s leadership by taking sides in the cultural war in celebration of homosexuality." The AFA urged members to "call or visit your local J. C. Penney store manager to politely inform them that you will not be shopping at their store this Father’s Day," and added, "If you have a store credit card or hold stock with the J. C. Penney Company, Inc. (NYSE: JCP), you might consider closing your account and divesting until they become neutral in the culture war."
In 2005, the American Family Association launched a boycott campaign against Ford for being "the company which has done the most to affirm and promote the homosexual lifestyle." The group criticized Ford for donating money to gay rights organizations (Ford offered to give up to to the Gay and Lesbian Alliance Against Defamation for every Jaguar and Land Rover it sells to a member of GLAAD) and complained that Ford had sponsored Pride celebrations, advertised in gay oriented publications and was "redefining the definition of the family to include homosexual marriage."
When Gap launched an ad campaign featuring two men pressed together under a shared t shirt, anti LGBT group One Million Moms, which is part of the American Family Association, launched a boycott, stating, "GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation."Articles ConnexesďĽš